Face Forward
Bethny Ricks ’06, Bluffton University trustee and distinguished senior business executive, has published her first book, “Face Forward: Reclaiming Hope When Everything Falls Apart.” The book is a guide to finding strength and resilience when life feels overwhelming. Through personal stories and practical insights, Ricks’ book helps readers let go of the past, embrace inner strength and take steps toward a future filled with hope. It’s a roadmap for anyone feeling lost or stuck, showing that by facing forward, healing and growth are within reach.
“‘Face Forward’ was born out of a deeply personal journey,” said Ricks. “I’ve experienced moments when everything seemed to crumble around me—when the future I envisioned was no longer within reach. The turning point came when I realized that true strength isn’t about avoiding challenges but facing them head-on.”
Ricks attributes much of her professional success to what she learned during her time here at Bluffton. Ricks said her professors taught her the importance of leadership and that her voice matters, which propelled her in the corporate work environment.
After having led multiple billion-dollar business transformations over 18 years as a business executive, Ricks has now transitioned her focus to writing, speaking and coaching others to succeed in their pursuits. During her corporate career, she received numerous awards and accolades including being named one of Savoy’s Most Influential African American Women in the U.S. and one of Ohio’s Most Influential and Powerful Women.
“If there’s one thing I want people to take away from ‘Face Forward’, it’s that hope isn’t something you find—it’s something you reclaim,” said Ricks. “No matter how shattered your circumstances may feel, there’s always a way to piece together a future that’s worth looking forward to. It’s about choosing to face forward, even when the road is foggy, and trusting that every small step will lead you closer to a place of renewal and strength.”
Ricks’ book can be purchased at most major retailers such as Target, Barnes and Noble, and Amazon. More information about Ricks and ‘Face Forward’ can be found on her website at www.bethnyricks.com.