Major, minor or concentration in marketing
While at Bluffton, marketing students have the opportunity to conduct research, study consumer behavior, create marketing plans for products and businesses and pitch their ideas to professionals.
As a summer business relations intern for Camp Invention, a branch of the National
Inventors Hall of Fame, Amanda Hunt '17 worked with people in a professional setting
and developed skills necessary to her major. However, Hunt said she had to approach
marketing in a different way. “I really like working with people and I’ve worked with
the public before; but it’s different when you’re trying to market a camp and convince
them it’s the right path for their child.”
>>> Amanda's story
Marketing at Bluffton
Through both on-campus and off-campus experiences, many marketing students choose to supplement their coursework through volunteerism, internships and practicums or even serving in focus groups with local businesses and organizations. Students participate in mock trade shows to sharpen their presentation skills.
This major can be completed in three years if you are a dedicated and ambitious student. Compare the three-year plan and the four-year plan. These plans should be used as a guideline to plan your studies at Bluffton.
Marketing students can add relevant minors in graphic design, communications or IT and still graduate in four years. The marketing concentration is available through the business administration major.